Singha Beer celebrates Thai New Year with UK can launch
Molson Coors and Singha Beer has announced the launch of its 330ml can in the UK. The can is now available to the on and off trade, ahead of the Thai New Year festivities from 13 April.
The 330ml can will tap into consumers’ sense of nostalgia for Thailand. The particular can format is also growing in popularity in the UK amongst premium and craft beers.
The 5% ABV Thai beer is part of Molson Coors World Beer portfolio alongside brands such as Grolsch, Cobra, Staropramen and Pravha.
Rob Hollis, head of world beers at Molson Coors, explains, “Singha is an iconic Thai beer with a strong brand and heritage worldwide. The new 330ml cans are a great way of building on the history of this great product and driving nostalgia amongst consumers who may have enjoyed Singha Beer while on holiday. What is more, for potential stockists the 330ml can also bring advantages such as being stackable in the fridge, lighter to transport and a format that is driving interest with drinkers as something different in the fridge.”