Ardagh produces can for Asian market
A uniquely shaped metal can jointly designed and manufactured by Ardagh has been used for the recent launch by Mead Johnson of its Enfinitas infant nutrition product for the Asian market.
The shaped design is unique for a metal can and is formed through a process called ‘mechanical expansion’, where the top and base of the can are expanded, whilst the middle waist section retains its original size.
The can is sealed with a tamper evident Easy Peel opening solution, specifically embossed with the Mead Johnson logo.
Ewoud Vriens, commercial director of nutrition at Ardagh’s Metal Division, commented: “We value our strategic relationship with Mead Johnson and our close cooperation in supply chain, quality and innovation which has led to this uniquely shaped can innovation. For this project, together with our R&D Centre in Crosmières, France, we aimed to create a truly distinctive packaging that would achieve clear differentiation, convenience and impactful shelf standout.“
The shaped can is produced at Ardagh’s production facility in Hoogeveen, the Netherlands, Ardagh’s biggest dedicated Nutrition metal packaging plant with the highest hygienic standards and certified to BRC/IoP global packaging standards.