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Cobra Beer launches new brand identity

Cobra Beer has launched a comprehensive new brand identity across all of its product packaging including cans, glassware and dispensers across the UK.

A new-look can and bottle packaging will be on the shelf from this month across the Cobra Beer range: Cobra Premium Beer, Cobra Gluten Free and King Cobra, along with new glassware and point-of-sale in thousands of bars and restaurants where Cobra Beer is stocked.

The new visual brand identity is part of a £1.2million investment into the re-alignment of the brand as a beer brewed smooth to be the ideal accompaniment to a host of different cuisine types.

The new VBI packaging will include:

  • Bottles embossed with designs inspired by Cobra Beer’s unique brewing process.
  • An entire new packaging design reflecting Cobra Beer’s transition into a World Beer brand, exported from the UK to over 40 countries worldwide.
  • New glass designs which represent the use of Cobra’s finest ingredients and new dispensing equipment including a new font, plaque and handle – driving stand out on the bar.

Today Cobra Beer is a world leading beer brand and it continues to stay true to its origins. The new branding reflects its journey from humble beginnings into a household name and a drink of choice for all food types.

Cobra Beer was originally brewed in Bangalore, India and imported and distributed to restaurants in the UK by its founder, Lord Karan Bilimoria shortly after he graduated from the University of Cambridge as an international student with £20,000 in student debt. He set out on a mission to create a beer which would be the perfect accompaniment to any meal.

Lord Bilimoria, founder and chairman of Cobra Beer, said: “Long before the revival of British real ales and the rise of craft beer, I wanted to create a lager that was less gassy than most and more drinkable than most real ales – a beer with the smoothness of an ale and the refreshment of a lager – in other words, a beer that could accompany all kinds of food.

“This is the first full rebrand of Cobra Beer, after 15 years, during which time Cobra Beer has grown at an enormous pace, becoming a joint venture with Molson Coors, one of the largest brewers in the world ten years ago. Cobra Beer is now stocked in thousands of supermarkets and off-licences around the world, as well as pubs and restaurants of all kinds, including Indian, Chinese, Vietnamese, Thai, Turkish and Lebanese restaurants.”

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