Coca-Cola Japan can design celebrates regional festivals
Coca-Cola Japan is bringing together three regional bottle designs that celebrate famous landmarks and traditions in major cities, side-by-side on one can.
The company launched individual designs a few years ago and the aluminium bottles of coke can only be found in the specific regions they feature.
Northern prefectures such as Aomori, Akita and Iwate have featured before, with bottles incorporating traditional festivals and prominent buildings into the design. Now, the three areas will appear side-by-side on one can and the decoration is called the Michinoku Design. Michinoku is a former province of Japan that spanned these three modern-day prefectures.
The name of each prefecture is written in kanji, beside a depiction of a famous festival customarily celebrated in that area. This design will only be sold in the northern Tohoku area of the country.